Leadership
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Be, Do, Have
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How to Change
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Control Your Inputs
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What We Learn
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The Genius Of Reading Biographies
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Your Environment
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The People Around You
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Use Your Energy to Reach the Goal
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Your Story
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Shooting the Arrow
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How Controlling Your Inputs Leads to Results
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Deciding What To Work On
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Marks Calendar
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About Mark
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Transitioning from Tech to Owner
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The Trap of Doing
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Thinking is Everything
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Accounting for Business Owners, Break even
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Tracking Breakeven on a Monthly Basis
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More on Fixed Cost
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Decide on Role and Salary for Yourself
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Accounting is Feedback
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Gaining Profits by Playing Defense
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Shooting the Arrow-Extended
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The most important Skill to Have is Focus
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More about Focus, How to get a Leg Up, Communicating With Team
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Your Ideal Day
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The Path to Getting Out Of Customer Facing and Really Growing
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Shifting Towards Building with Blocks Mentality
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Burnout Awareness and What To Do
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Bringing People in Forces You to Create Systems
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But I Do Not Believe in Marketing
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Get out Of Customer Facing
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Self Talk
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Stuck Working With Business Instead of On It
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Your A Leader
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The Defensive Coordinator Role
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Getting Started with the Defensive Role
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What To Do When You Are In A Net Profit Crisis
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Efficiency Factor, Billable Hours, VS Total Hours
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Income Statements, Are you Winning or Losing the Game
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How Mark Started, Getting Enough Crews To Make A Living
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Clarifying Your Motivation
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Timeline
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Satisfaction Scores
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Mantra and Whys
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Just Show Up
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The Soulscan
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Your Business is a Machine With Gears
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Department and Metrics
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Marketing Department Metrics
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Call Center Department Metrics
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Sales Department Metrics
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Production Department Metrics
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Finance, Service, and Recruiting Department Metrics
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Finance, Service, and Recruiting Department Metrics
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Your Job is to Orchestrate These 7 Gears-Baseball Analogy
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Outtake- Richard Branson
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First Thing to Look For, Two Jobs Confirmed
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Being Later, For First Meeting Customer
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10 Things to Discuss at Prejob
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Who Do You Communicate Questions to at Prejob
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7 in between Prejob and Start, 8 best times to do Prejob
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10 When Not To Do Prejob, 11 What Do You Start In the Morning
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12 Interior lead, 13 Exterior Lead
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9 What To Do On First Day on a Job
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14 Customer Changes Mind On Color
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15 Customer Wants Job Done Sooner
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Damages
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Customers Complaints and Damages Process and Perspective
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How Often To Check In With Customer on Progress
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When To Bring Up Final Payment
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What Do You Give Customer at End of Job
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CC's We Accept, 21 How to Pay With CC
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They Say They Will Put a Check in The Mail
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Customer Not There For Post Job Meeting
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24 Closing Package, 25 Who to Give Check To
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Touch Up Calls
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Warranty Work Calls
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More On The Service Department
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Leadership-Part 1
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Leadership-Part 2
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Leadership-Part 3
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Question about Spending on Marketing
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Recap of The Metrics
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Putting Metrics into Practice
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Cash Calculator
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More on The Service Department
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Purpose of Business is Profit
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Expense Categories
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Materials, Sales, Marketing Percentages- Accounting
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Salaries, GNA Percentages
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Direct Labor Percentage
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Profit Percentage
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Questions about Materials
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What If I am Still Really Small
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Reasons To Train Your Crew
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Know, Show, Do, Review
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Example of Know, Show, Do, Review
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New Hire First Day On Job
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Evaluation Checklists-Owner-Crew
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Crew Metrics For Leaderboard
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Additional Employee
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Fair Employee Ranking
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Challenges of This System
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#1 Must Do-If a dollar comes in, 36 goes to labor
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Flashing the Scoreboard is The Most Important Thing
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Crew Leader, Helper Man Hours, Competition
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Benefits of This System, Profit, and Speed
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Chasing Greatness
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Base-Bonus Payout System
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Know Your Production Rates
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No More Hope and Pray Method-Mark's Story
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Starting The Day With Gratitude
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Company Events
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Playing Pool, One on One Time
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The Way to Think about Doing Company Events
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Paint It Forward Events
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Thanksgiving and Food Baskets
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Creating an Organization Where People Feel Valued and Proud
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Going Into The Trenches With Your Guys From Time To Time
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The Right Way to Do Performance Reviews, Praise Metrics, Coach Challenges, Recall Stories
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Mark Uses Cash Calculator Multiple Times Throughout the Year
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Calculating Number of Leads
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Closing Ratio
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Average Sale, Commercial Vs Residential, Additional Services
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Number Of Sales Per Customer
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Net Margin
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Additional Cash Calculator Considerations
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The Marketing Buckets
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Past Customers Bucket, Reactivation Campaigns, Ace The Dog
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Clarifying Sales Distinction
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Sales Distinctions Examples
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Sales Distinctions- Surveying People
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More About Sales Distinctions, Exercises
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Live In The Vision of What You Could Be
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Make Sure It Fits With Your Cash Calculator Goals
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Implementing Your Sales Distinctions
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Mission and Values
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Sales Position
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Call Center Position
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Inside Production Position
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Seeing The Cash Calculator As a Physical Model
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Questions To Ask For Visualizing This Model -Part 1
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Questions To Ask For Visualizing This Model-Part 2
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Questions To Ask For Visualizing This Model-Part 3
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Making the Dream Into a Reality
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Additional Comments On Making It Real
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Make It Fun and Just Do One Thing At a Time
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It Is About Scaling
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Remember To Focus On Building Your Bench
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Just Get Started
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Reminder Why We Are Doing These Videos
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The Business is Limited By The Mindset of Its Owner
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Recruiting Mindset- Marketing For Employees
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Visioneering-How Mark Got Started
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Financial Accounting- Its All About Helping To Make Decisions
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Giving Back and Contributing To Society
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What Would You Pay Someone 1,000 Hr To Do
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Learn To Think Like An Owner
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Financial Accounting-Its All About Helping To Make Decisions
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Learning To Hire To Your Weakness
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Everything That Happens Makes You Better
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Winter Prospecting For Sales People, Commercial Work, Paid Prospecting
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Diagnostic Meeting, Options Meeting, Trial Project
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Do Not Let Up, Ways To Stat In Touch With Commercial Prospects
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Have This Mindset When Managing These Commercial Projects
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Why Get Involved With a Mastermind
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How To Stand Out When Prospecting New Commercial Accounts Without Being a Pest
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Eliminate Distractions-Use Phone Airplane Mode
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Strategies for Dealing With Burnout-Part 1-Sleep and Time Off
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Eat, Exercise, Ask for Help, Social Interaction
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Technology, Shoot The Arrow, and Brain Dump
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Say No, Skip The News (Only A Few Things You Have To Be Great At)
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Focus Is More Important Than Effort, What Is Success
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Love Your Problems, Choose Your Response
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Help Other People
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Changing Your State of Mind and Creativity
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Celebrate How Far You Have Come
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Who Are You Becoming
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Brainstorming Questions
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Bonus Video
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Everything Needs To Be Measurable
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Your Website Is About Credibility
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PPC Pay Per Click
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Organic Search SEO Search Engine Optimization
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Your Website Is Your Virtual Storefront
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It All Comes Down To Traffic and Conversion
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Traffic Is All About Google
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Hiring Out Website-Maybe
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Logos, Tagline, Branding
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The Important of Brand
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3 Things Plus Example of Taglines
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What Makes It Memorable
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Word Of Warning About Colors
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Why Start With Digital Marketing
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Attribution Part 1
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Attribution Part 2
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Lessons From A 3rd Grade Drop Out
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Who Are You Becoming
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Create The Video In Your Head- 3 Year Increments
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Visualize Who You Have To Be
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Pleasure Joy Satisfaction
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Your Business Should Serve You (Delegating)
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Delegation Mindset
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Profit Is A Responsibility
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Just A Little More
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Michael Jordan Short
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Processes and People Short
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4-30 Challenge
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Living In Gratitude Turns Problems Into Opportunities
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Time and Money, Inspiring Leadership
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Taking Time To Celebrate and Deliberate Praise
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Gratitude Using The Band App
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The Fisherman Story
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Relationships and Helping Others
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Health Basics We Tend To Overlook
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Workaholic Traps
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#1 Thing, Pay Attention To What You are Paying Attention To Self
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Story About Being Sued Over Customer Non Payment
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Sales Person Onboarding and Training
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Retention Video Drip For Crew Leaders
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Google Algorithms- Just Post Real Job Stories
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Let Someone Manage Your PPC But Stay Involved
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Measuring- You Have To Have a Marketing Manager
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Be Careful With Time Spent Blogging and Seo
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Why Hire A Marketing Manager
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The Math of Hiring a Marketing Manager
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Other Things A Marketing Manager Can Do For You
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Little League Short
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Marketing Manager Helps You Do What You Say You Want To Do Short
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Valpak Example Short
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Why Hire Marketing Manager
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Breaking The Habit of Being Yourself By Joe Dispenza
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Growing Into The Space Of The Person You Want To Become
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Our USP Is Really These 3 Things
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Crew Leader Meetings, Opening Slide
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Crew Leader Meetings, Slide 2 Inspiration
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Crew Leader Meetings-Slide 3 Mission and Values
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Crew Leader Meetings-Slide 4 Guiding Principles
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Crew Leader Meetings-Slide 5 Gratitude Toss
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Crew Leader Meetings-Slide 6 and 7 (Customer Satisfaction Reviews)
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Crew Leader Meetings-Slide 8 (Power Rankings)
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Crew Leader Meetings-Slide 9-11 (Announcements)
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Crew Leader Meetings-Slide 12 (Welcomes and Departures)
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Crew Leader Meetings-Slide 13 (Employee Referral Bonus)
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Crew Leader Meetings-Slide 14 (Marketing)
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Actually, Your Job is Chief Team Builder
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Biggest Challenges Around Hiring People
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You Are Entitled To The Best Workers
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Do Not Try To Be The Smartest Person In The Room
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It Should Not Be This Hard
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Are You The Kind Of Leader That Great People Want to Work For
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Limiting Beliefs
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Getting Into The Hiring Process, Details and Systems
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But, There Is Not Enough Good People
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Why Even The Accountant Needs to Live Your Core Values
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It Does Not Matter How Long It Takes
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Recruiting Short
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How To Do A Quote Comparison With A Customer
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Great Sales People Create Great Follow-Up Habits
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Enlightened Contractor
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The Little Things
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Why Sales Is Important
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Sales Vs Estimating
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Intro To The Sales Process
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Day Before Call
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Dealing With Financial Questions Over The Phone
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On The Way Call
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Knock Knock Part 1
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Knock Knock Part 2
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Questions To Help Craft Your Story
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Map Out Your Dream Candidate On One Page
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Creating Ideal Profile For Each Position-Candidate Cards
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Diversify With The 3 Types of People
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Using Interns
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Where To Find People
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More Places To Find People
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Commentary-The Value Of In-Person Scouting Vs Online Posts Only
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Questions To Help Craft Your Story
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Building With Blocks Example For Most Net Profit
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Marketing Coordinator Job Buckets
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Marketing Coordinator, Commercial Repaint Prospecting Overview And Scripts
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Marketing Coordinator, Tools
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Marketing Coordinator Is Really About Building Relationships
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Just Take A Leap Of Faith And Hire A Marketing Coordinator
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Warm Up Introduction
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This Is A Fluid Process, No Fake Rapport
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Agenda
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Survey Overview
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Understanding Survey Categories
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Survey Drilling Deeper
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Doing Presentations Vs Real Selling, Questions and Framing
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How Long Have You Been Considering This Project
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More Decision And Timing Questions
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The Spouse
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Going Deeper
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What Prompted You Specifically To Call Us, Right Now
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What Is The Most Important Factor In Who You Hire As A Painter
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Brand Preference and Allergies
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Children And Pets
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Any Other Concerns
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Special and Small Items In The Home
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Project Working Hours
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Approaching The Budget Conversation
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What Did You Not See Or Hear
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Do You Have A Budget Set Aside For This Project
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When You Know Early On Budget Is An Issue
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Closing Trail Preview
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Transitioning To The Show
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Setting The Closing Table
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Guidelines For Putting On The Show
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Measuring
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Be All In During That Sales Call
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Looking At What's Already On The House- Solid Vs Stain Show
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Too Much Information
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Tools For The Sales Person
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Moisture Meter Show
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Contracting What's Most Important To Them
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The Value Of Giving Them A Long Term Solution
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The Value Of Giving Them A Long Term Solution
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Repetition, Internalizing, and Making It Your Own
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Gaining The True Value From All Your Expertise, The Paint Chip And Oil Primer Show
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The Land Scaping, Sprinkler, and Mulch Show
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Doing The Show On Interiors
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Getting Clear On Match Existing
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Having A Vision For Your Perfect Employees Is Critical
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Always Be Recruiting
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Create A Virtual Bench
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The 3 Types Of People You Will Meet When Hiring
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Crafting Your Company Story and Sharing During Hiring Process
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Building With Block-Leads, Sales People, Crew
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I am Bad At Hiring, Distance Yourself From The Hiring Process
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The Wisdom Of Pulling Yourself Out Of The Hiring Process
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Creating A Hiring Process When You Do Not Already Have A Team To Help
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The Math Of Hiring Badly
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Creating Your Ideal Profile For Each Position
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Struggling Between What Is Urgent Vs What Is Most Important
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Re-Evaluating Current Employees-Building Your Replacement List
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Binoculars
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Sales People And Ladders
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Epoxy Floors and Specialty Items
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Leave Behind Book
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Complimentary Contractors
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Entering Info Into Estimating Software
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Being Present With The Customer
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Printing The Estimate
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Contracting Around Their Pain
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How To Give The Price And Start The Closing Trail
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I Have To Think About It
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Reviewing Payment Options
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True Salesman Ship
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Prices Vs Value
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Contracting Around Their Pain
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Reaching Out To Friends, Acquaintances, Networks
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Reach Out To Your Suppliers and Look Through Your Inbox
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Recruiting On Social Media
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Speak To Pain Points, Virtual Bench Events
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Recruiting Cards, Hand Outs
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Developing Personnel, Offering Employees Growth, and Learning
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Setting The Standard, Always Recruiting and Training To Prevent Stagnation
-
Keeping The Environment Competitive
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Poly Bag Signs
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Colleges, Interns, Events (Cocktails For Painters)
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Just Get Started
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More About Signs
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Screening Of Resumes, Setting Up The Right Hurdles
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Things To Look For, Distance And Time
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More Things, Growth, Gaps, Spelling and Grammar
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What If They Do Not Have A Resume, Hiring Seasons
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Do Not Believe The Resume As Written, Specific Questions For Sales People
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Sales Person Questions
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Sales Person Questions
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Think Of Your Sales Force Strategically, A Mix Of Killers and Middling's
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Employed Vs Unemployed
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Get Good At Asking Questions
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What Are You Becoming
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Preparing Closing Trail Flashcards
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Asking For The Sale
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If It Was Free Would You Take It And Why
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Isolating It To The Money
-
The Money Fork-Do Not Have The Money
-
The Value Line-Creating Urgency
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Under What Circumstances Would You Move Forward
-
Value Line-Potential Buyers
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RRIS
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A True Problem Solving A Mindset
-
Recap Of The Value Line So Far
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Match Expiating Alternate
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The Carpentry Show
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Increasing Your Value With The Way You Frame and Describe Things
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Siding Vs Paint
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Latex Vs Oil Interior
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Kitchen Cabinets
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The Sanding Show
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The Taping Lines and Nails Pops
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The Premium Matte Finish Magic Eraser Show
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Recap and Additional Insights
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The System Is Set Up To Weed People Out
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You Want A Variety Of People, Not Just People Like You
-
Fast Tracking Hot Candidates, But Beware
-
How Long Does It Take To Really Know If Someone Is Working Out
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Making The Decision To Fire Someone
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Loyalty
-
The Owners Job Is To Create A Winning Team
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Who This Video Series Is Really For-The Owner Who Wants To Truly Grow
-
Sticking To Your Strengths
-
Crew Leader= Customer Happiness
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When They Push On Price and Keeping Integrity
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Additional Small Discounts
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Next Step Agreement
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Buyers Guide-Grandma Letter
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Closing Questions
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Final 2 Closing Question
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Production Training Overview
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Pre-Job Meeting Intro
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MDF Promise and Painter's Motto
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Pre-Job Checklist
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Confirmation and Encourage Customer Complaints
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Night Before Confirmation
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-
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Resume Screening (Typical and Fast Track)
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Phone Screening
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The 12 Characteristics To Watch Out For-Recruiting
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The Homework
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Reviewing The Homework
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This Is About Really Getting To Know Who They Are
-
What If You Do Not Already Believe Your Company Is An Amazing Place For Them To Work
-
Getting Real With People About What The Day To Day Of Their Position
-
Expedite At Your Own Risk
-
This Is A Fortune 500 Hiring Process
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10,000 Foot View Of Your Painting Business
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Review The Job Requirements With The Candidate
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Easy Questions First To Help Them Get Comfortable
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Stay Legal
-
Past Behavior Is Always Best Predictor Of Future Behavior
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Ask Follow Up Questions, The Hell Yes Test
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But This Weeds Too Many People Out
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People Vs Systems
-
Be Comfortable With Silence
-
Interviewing Candidates Who Are Not Native English Speaking
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It Is Not Just About Checking Off All The Questions
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If They Are Young And Do Not Have Much Work History
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Deciding Whether To Sell Them On The Company
-
Writing Honest Notes For Internal Communication
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It All Comes Back To The Posted Job Descriptions
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Pre Job Meeting Introduction
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Scope Of Work Walkthrough
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Putting Up Signs
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Job Completion Packet, Pt 1 Scheduling
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Job Completion Packet, Pt 2 Forms
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Team Meeting At The Van-Win Planning Form
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Using The Checklist
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Concerns With Each Room
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Confirming Colors
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Reminder Of Why We Are Doing These Videos
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Are They Taking Control Of The Interview
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Are They Willing To Work Hard
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Are They Nice-Are They Authentic
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Do They Actually Meet The Requirements In Your Job Description
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Make Them Feel Better Off With You Than Having Their Own Business
-
Remember, The Grind Is About Becoming Better
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Interview Questions Categories Part 1
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Interview Questions Categories Part 2
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Interview Questions Categories Part 3
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Final One On One Interview Question
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Story About The Guy Who Think Its Good To Have Too Much Work
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Tell A Story
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Thermometer Close
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Feel, Felt, Found, Close
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Suppose I Said Close
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One Leggers Close
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Revisiting The Same Day Discount
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I want To Shop Around- Gathering 1 Percent
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Revisiting Price Assurance Guarantee
-
I Had A Chapter Estimate
-
Cheaper Estimate Part 2
-
Comparing Estimates and Inexperienced Sales People
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Closing Trail Mindset
-
Explain Price One Time
-
Referral Book
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Door Knob And Porch Light Close
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Is That Your Best Price
-
Importance Of Constant Schedule Communication With The Customer
-
Material And Supply Notification
-
One Vs Two Coat Coverage
-
Interior Prep-Customer To Do List
-
Interior Prep-Crew To Do List
-
First Day Of Work
-
First Day Of Work Part 2
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Hiring The Wrong Person Sets Your Company Back
-
Why Hiring Is The Most Critical Function
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The 2nd Interview, Why It Is Critical To Take Your Time
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The Passion Question
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Questions For Management Positions
-
It Is So Hard To Find Just One Good Person
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This Process Raises The Value Of The Job, It Is Like A Magnet
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Protecting Hardwood Floors And Rugs
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Hardware-Electrical Plates and Fixtures
-
Ductwork Vents And Alarm Components
-
Setting Up And Maintaining Your Shop Area
-
-
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Protecting Hardwood Floors And Rugs
-
Hardware-Electrical Plates and Fixtures
-
Ductwork Vents and Alarm Components
-
Setting Up and Maintaining Your Shop Area
-
Order Of Work and Shop Area
-
Pets And Security Issues
-
Windows And Doors
-
Previous Damages
-
Customer Responsibilities
-
Customer Responsibilities
-
Wall Plates
-
Additional Work
-
Lawn Signs
-
Report Card
-
Asking For Complaints
-
Getting Photos And Posting On BAND
-
Customer Pre-Job Checklist-Exterior
-
Are Some People Annoyed By Too Much Communication
-
Calling Past Employers
-
-
-
Winning The Day-Assigning Tasks
-
Winning The Day-Cell Phones
-
Winning The Day-Scheduled Breaks, Checking Their Work
-
Winning The Day-Lunch
-
Winning The Day-Afternoon Huddle
-
Winning The Day-End Of Day
-
CHS Responsibilities (May Be Changing)
-
Crew Leader Vs CHS (Roaming Supervisors)
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-
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Benchmarking, Taking 100 -Responsibility Gives You Power-Leadership
-
Thinking Into The Future
-
Mark Gets Real About What He Could Be Doing Better
-
Play To Your Strengths
-
Tough Decisions About
-
-
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Crew Leader Scorecard
-
Asking For A's
-
End Of Job Checklist Part 1
-
End Of Job Checklist Part 2
-
End Of Job Part 3 Additional Work-Always Marketing
-
Post-Job Checklist-Questions and Testimonials
-
-
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Tracking Time, Are You Actually Being A Leader
-
Benchmarking Questions
-
Benchmarking Questions Part 2
-
Benchmarking Questions Part 3
-
Benchmarking Questions Part 4
-
Stop For A Moment, Which Of These Are you
-
Who Would You Pay 2MM A Year
-
The Job Of The Leader
-
Why Do You Want To Be In Business
-
How To Get Inspired When Not Feeling It
-
-
-
Additional Work Vs Plus One
-
AWO Is Company Property-Crew
-
AWO Is Company Property
-
Benefits Of AWO, Commissions, Scope Creep
-
AWO Word Tracks
-
AWO Word Tracks Part 3 Its Giving Good Customer Service
-
AWO Word Tracks Part 4 Closets, Doors
-
AWO Word Tracks Part 5 Before We Start Our Next Job
-
AWO When Not To Ask
-
AWO When To Ask
-
-
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It Is Like Getting Married To Someone
-
Drug Test And Background Check, It is Also A Test Of Integrity
-
Unexpected Benefits Of Drug Test And Background Check
-
Unexpected Benefits Of Drug Test And Background Check
-
Personality Profiles (Critical)
-
The Real Value Of Personality Profiles
-
Implement Fast, Then Adjust
-
Recap-The Home Stretch
-
The Group Interview
-
Debrief and The Hell Yeah Test
-
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Keeping Area Clean
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Cleaning Brushes
-
Preparation-Priming And Cleaning
-
Crew Leader Presence
-
Keeping Van Clean
-
While The Job Is In Progress Checklist
-
Job In Progress Checklist, One Through Seven
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Job In Progress Checklist, Eight Through Eleven
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Job In Progress, Twelve Through Fourteenth
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Job In Progress, Fifteenth
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Masterclass Mastermind
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Private Coaching
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Production Mastermind
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Sales Mastermind
-
Welcome Video
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Production, Asking For Complaints
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Production, Additional Work Order Word Tracks
-
Sales, What Did You Not See Or Hear
-
Sales, I Have To Think About It
-
Masterclass, Marks Secret To Million-Fixed Job Payouts
-
Masterclass, recruiting, video interview
-
-
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I am Not Trying To Be A Guru
-
Its About Implementation
-
What Do Many Painting Contractors Get Wrong
-
What Makes This Different
-
Who Is This NOT Good For
-
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Mastermind Call August 30, 2023
-
Mastermind Replay, April 26, 2023
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Mastermind Replay, May 14, 2023
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Mastermind Replay, July 26, 2023
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PFA Mastermind Replay, May 31, 2023
-
PFA Mastermind Replay, June 11, 2024
-
About this course
- Elevate your role from business operator to true leader with an Owner Leadership curriculum designed specifically for painting contractors who want to build stronger companies, inspire their teams, and create long-term success. This program helps you step confidently into the role of visionary leader, guiding you through the mindset shifts, strategic thinking, and leadership disciplines used by top-performing painting company owners across the country. You’ll gain the clarity, confidence, and tools needed to stop reacting to your business and start leading it with intention and direction.
- Inside the program, you’ll learn how to build a culture of accountability, excellence, and high performance while empowering your team to operate at their very best. We’ll walk you through leadership communication strategies, decision-making frameworks, organizational structure development, and how to delegate effectively without losing control. You’ll also discover how to set clear company vision, establish core values, develop leadership within your organization, and build systems that allow your business to grow without burning you out. Every concept is backed by real-world tools, meeting rhythms, and leadership practices you can implement immediately.
- By the end of this curriculum, you’ll have a powerful leadership blueprint that strengthens your company, your team, and your future. You’ll operate with clarity, lead with confidence, and create a business that runs smoother, scales smarter, and reflects the vision you set out to build. If you’re ready to become the kind of leader your team believes in, your market respects, and your business truly needs, this is the program designed to help you rise to that next level.