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MasterMind Courses

Paint For America MasterMind Podcast

A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco
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About Mark DeFrancesco

Mark DeFrancesco has been in the painting business since 1995 and has been a professional business consultant to the painting industry since 2008. For nearly 30 years, Mark has been a leading residential painting contractor and a feature speaker for various PCA (Painting Contractors of America) and APPC (Academy for Professional Painting Contractors) seminars and workshops nationwide. He is the author of two books specific to the painting industry and has both bachelor’s and master’s degrees from Boston College. As a residential painting contractor, Mark has served over 12,000 past customers in Connecticut. Mark loves spending time with his wife, 3 daughters and the rest of his close-knit Italian family! He enjoys traveling, going to live sporting events and trying new restaurants.

Mark DeFrancesco

Instructor

What Our Students Say

“Mark’s video series completely changed how we approach sales and customer interactions in general. The videos cover the what, the how and the why of professional selling to homeowners. I made back my entire investment on the first sales call I did after starting, and I hadn't even finished 50% of the series. If you watch these videos, you will be a much better salesperson period.”

Sabatini Pro Painting, Pennsylvania

RICK SABATINI

“I am very happy that I decided to be trained by Mark from Paint for America. He has really taken my skills to another level. I am not only estimating (on the spot) I am learning how to really sell. I can honestly tell you that since I've been using his system I have been landing 6 out of 10 estimates. All I can say is thank you Mark! I am so grateful for you and your system!”

T. Whitaker Painting, New Jersey

ELIZABETH WHITAKER

“We’ve used the Paint for America sales system for over a year. All of our salespeople, from veterans to rookies, have greatly benefited from its core elements. The system helps us implement our core value of accountability with the weekly check-in system. Most of all, this system has helped to change our sales staff from great presenters to great salespeople.”

Heritage Painting, Indiana

JASON FINNEY

“Mark has been a real help for me in my painting business. He has carved out time to help assist and guide me. Anyone who has a painting business knows it can be extremely difficult at times. Especially if you have a young family, like me, the struggle can be almost never-ending. I want to thank Mark for everything he continues to help me with to grow my business, so I have more focused time with my family and a better company for my staff. Mark continues to be help me implement vital improvements. ”

Morton Painting, Pennsylvania

RYAN MORTON

“Working with Mark has been one of the best decisions I’ve made for my company. Not only has he helped me refine and improve my entire sales process, but he’s also been a true mentor—someone who genuinely cares about my success and pushes me to reach the next level. His guidance has played a major role in getting my company on track for long-term growth and success. I’m incredibly grateful for his expertise, support, and commitment. I highly recommend Mark to anyone looking to elevate their business.”

Full Circle Painting, Massachusetts

GENE WILLIAMS

“I have had the pleasure of working with Mark at paint for America for the past year and he has been an invaluable resource in helping me improve our sales process and assisting me in training and coaching my sales team and overall being a great sounding board for improving my painting business. Thank you, Mark!”

Heartland Painting, Minnesota

ERIC HEIPEL

Benefits of Courses

Our videos and accompanying MasterMind support groups are designed to help you implement winning processes in each of the 6 main departments of a profitable, residential Painting Business

  • Marketing

  • Sales

  • Production

  • Human Resources

  • Accounting

  • Service

Frequently Asked Questions

FAQ with Mark

 

I AM NOT A GURU, I AM A PAINTING CONTRACTOR...LEARN MY ACTUAL SYSTEMS



 

DECADES OF KNOWLEDGE DISTILLED INTO PROCESSES FOR IMPLEMENTATION



 

AVOID COMMON PITFALLS: PROFIT FIRST; PLAY OFFENSE & DEFENSE; SALESMANSHIP MATTERS, 

ALWAYS ADVERTISE



 

"DONE FOR YOU" SYSTEMS TO PLUG INTO YOUR BUSINESS




Who is this NOT good for?




Ready to Grow Your Painting Business?

Schedule Your Free Consultation with Mark DeFrancesco: