Course curriculum
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Be, Do, Have
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How to Change
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Control Your Inputs
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What We Learn
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The Genius Of Reading Biographies
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Your Environment
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The People Around You
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Use Your Energy to Reach the Goal
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Your Story
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Shooting the Arrow
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How Controlling Your Inputs Leads to Results
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Deciding What To Work On
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Marks Calendar
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About Mark
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Transitioning from Tech to Owner
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The Trap of Doing
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Thinking is Everything
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Accounting for Business Owners, Break even
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Tracking Breakeven on a Monthly Basis
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More on Fixed Cost
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Decide on Role and Salary for Yourself
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Accounting is Feedback
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Gaining Profits by Playing Defense
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Shooting the Arrow-Extended
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The most important Skill to Have is Focus
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More about Focus, How to get a Leg Up, Communicating With Team
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Your Ideal Day
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The Path to Getting Out Of Customer Facing and Really Growing
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Shifting Towards Building with Blocks Mentality
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Burnout Awareness and What To Do
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Bringing People in Forces You to Create Systems
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But I Do Not Believe in Marketing
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Get out Of Customer Facing
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Self Talk
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Stuck Working With Business Instead of On It
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Your A Leader
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The Defensive Coordinator Role
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Getting Started with the Defensive Role
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What To Do When You Are In A Net Profit Crisis
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Efficiency Factor, Billable Hours, VS Total Hours
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Income Statements, Are you Winning or Losing the Game
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How Mark Started, Getting Enough Crews To Make A Living
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Clarifying Your Motivation
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Timeline
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Satisfaction Scores
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Mantra and Whys
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Just Show Up
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The Soulscan
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Your Business is a Machine With Gears
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Department and Metrics
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Marketing Department Metrics
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Call Center Department Metrics
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Sales Department Metrics
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Production Department Metrics
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Finance, Service, and Recruiting Department Metrics
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Finance, Service, and Recruiting Department Metrics
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Your Job is to Orchestrate These 7 Gears-Baseball Analogy
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Outtake- Richard Branson
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First Thing to Look For, Two Jobs Confirmed
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Being Later, For First Meeting Customer
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10 Things to Discuss at Prejob
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Who Do You Communicate Questions to at Prejob
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7 in between Prejob and Start, 8 best times to do Prejob
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10 When Not To Do Prejob, 11 What Do You Start In the Morning
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12 Interior lead, 13 Exterior Lead
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9 What To Do On First Day on a Job
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14 Customer Changes Mind On Color
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15 Customer Wants Job Done Sooner
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Damages
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Customers Complaints and Damages Process and Perspective
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How Often To Check In With Customer on Progress
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When To Bring Up Final Payment
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What Do You Give Customer at End of Job
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CC's We Accept, 21 How to Pay With CC
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They Say They Will Put a Check in The Mail
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Customer Not There For Post Job Meeting
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24 Closing Package, 25 Who to Give Check To
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Touch Up Calls
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Warranty Work Calls
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More On The Service Department
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Leadership-Part 1
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Leadership-Part 2
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Leadership-Part 3
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Question about Spending on Marketing
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Recap of The Metrics
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Putting Metrics into Practice
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Cash Calculator
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More on The Service Department
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Purpose of Business is Profit
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Expense Categories
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Materials, Sales, Marketing Percentages- Accounting
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Salaries, GNA Percentages
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Direct Labor Percentage
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Profit Percentage
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Questions about Materials
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What If I am Still Really Small
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Reasons To Train Your Crew
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Know, Show, Do, Review
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Example of Know, Show, Do, Review
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New Hire First Day On Job
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Evaluation Checklists-Owner-Crew
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Crew Metrics For Leaderboard
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Additional Employee
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Fair Employee Ranking
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Challenges of This System
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#1 Must Do-If a dollar comes in, 36 goes to labor
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Flashing the Scoreboard is The Most Important Thing
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Crew Leader, Helper Man Hours, Competition
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Benefits of This System, Profit, and Speed
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Chasing Greatness
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Base-Bonus Payout System
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Know Your Production Rates
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No More Hope and Pray Method-Mark's Story
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Starting The Day With Gratitude
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Company Events
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Playing Pool, One on One Time
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The Way to Think about Doing Company Events
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Paint It Forward Events
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Thanksgiving and Food Baskets
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Creating an Organization Where People Feel Valued and Proud
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Going Into The Trenches With Your Guys From Time To Time
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The Right Way to Do Performance Reviews, Praise Metrics, Coach Challenges, Recall Stories
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Mark Uses Cash Calculator Multiple Times Throughout the Year
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Calculating Number of Leads
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Closing Ratio
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Average Sale, Commercial Vs Residential, Additional Services
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Number Of Sales Per Customer
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Net Margin
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Additional Cash Calculator Considerations
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The Marketing Buckets
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Past Customers Bucket, Reactivation Campaigns, Ace The Dog
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Clarifying Sales Distinction
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Sales Distinctions Examples
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Sales Distinctions- Surveying People
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More About Sales Distinctions, Exercises
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Live In The Vision of What You Could Be
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Make Sure It Fits With Your Cash Calculator Goals
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Implementing Your Sales Distinctions
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Mission and Values
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Sales Position
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Call Center Position
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Inside Production Position
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Seeing The Cash Calculator As a Physical Model
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Questions To Ask For Visualizing This Model -Part 1
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Questions To Ask For Visualizing This Model-Part 2
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Questions To Ask For Visualizing This Model-Part 3
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Making the Dream Into a Reality
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Additional Comments On Making It Real
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Make It Fun and Just Do One Thing At a Time
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It Is About Scaling
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Remember To Focus On Building Your Bench
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Just Get Started
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Reminder Why We Are Doing These Videos
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The Business is Limited By The Mindset of Its Owner
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Recruiting Mindset- Marketing For Employees
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Visioneering-How Mark Got Started
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Financial Accounting- Its All About Helping To Make Decisions
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Giving Back and Contributing To Society
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What Would You Pay Someone 1,000 Hr To Do
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Learn To Think Like An Owner
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Financial Accounting-Its All About Helping To Make Decisions
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Learning To Hire To Your Weakness
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Everything That Happens Makes You Better
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Winter Prospecting For Sales People, Commercial Work, Paid Prospecting
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Diagnostic Meeting, Options Meeting, Trial Project
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Do Not Let Up, Ways To Stat In Touch With Commercial Prospects
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Have This Mindset When Managing These Commercial Projects
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Why Get Involved With a Mastermind
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How To Stand Out When Prospecting New Commercial Accounts Without Being a Pest
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Eliminate Distractions-Use Phone Airplane Mode
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Strategies for Dealing With Burnout-Part 1-Sleep and Time Off
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Eat, Exercise, Ask for Help, Social Interaction
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Technology, Shoot The Arrow, and Brain Dump
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Say No, Skip The News (Only A Few Things You Have To Be Great At)
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Focus Is More Important Than Effort, What Is Success
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Love Your Problems, Choose Your Response
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Help Other People
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Changing Your State of Mind and Creativity
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Celebrate How Far You Have Come
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Who Are You Becoming
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Brainstorming Questions
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Bonus Video
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Everything Needs To Be Measurable
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Your Website Is About Credibility
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PPC Pay Per Click
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Organic Search SEO Search Engine Optimization
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Your Website Is Your Virtual Storefront
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It All Comes Down To Traffic and Conversion
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Traffic Is All About Google
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Hiring Out Website-Maybe
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Logos, Tagline, Branding
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The Important of Brand
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3 Things Plus Example of Taglines
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What Makes It Memorable
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Word Of Warning About Colors
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Why Start With Digital Marketing
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Attribution Part 1
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Attribution Part 2
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Lessons From A 3rd Grade Drop Out
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Who Are You Becoming
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Create The Video In Your Head- 3 Year Increments
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Visualize Who You Have To Be
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Pleasure Joy Satisfaction
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Your Business Should Serve You (Delegating)
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Delegation Mindset
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Profit Is A Responsibility
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Just A Little More
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Michael Jordan Short
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Processes and People Short
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4-30 Challenge
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Living In Gratitude Turns Problems Into Opportunities
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Time and Money, Inspiring Leadership
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Taking Time To Celebrate and Deliberate Praise
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Gratitude Using The Band App
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The Fisherman Story
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Relationships and Helping Others
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Health Basics We Tend To Overlook
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Workaholic Traps
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#1 Thing, Pay Attention To What You are Paying Attention To Self
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Story About Being Sued Over Customer Non Payment
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Sales Person Onboarding and Training
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Retention Video Drip For Crew Leaders
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Google Algorithms- Just Post Real Job Stories
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Let Someone Manage Your PPC But Stay Involved
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Measuring- You Have To Have a Marketing Manager
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Be Careful With Time Spent Blogging and Seo
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Why Hire A Marketing Manager
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The Math of Hiring a Marketing Manager
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Other Things A Marketing Manager Can Do For You
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Little League Short
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Marketing Manager Helps You Do What You Say You Want To Do Short
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Valpak Example Short
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Why Hire Marketing Manager
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Breaking The Habit of Being Yourself By Joe Dispenza
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Growing Into The Space Of The Person You Want To Become
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Our USP Is Really These 3 Things
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Crew Leader Meetings, Opening Slide
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Crew Leader Meetings, Slide 2 Inspiration
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Crew Leader Meetings-Slide 3 Mission and Values
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Crew Leader Meetings-Slide 4 Guiding Principles
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Crew Leader Meetings-Slide 5 Gratitude Toss
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Crew Leader Meetings-Slide 6 and 7 (Customer Satisfaction Reviews)
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Crew Leader Meetings-Slide 8 (Power Rankings)
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Crew Leader Meetings-Slide 9-11 (Announcements)
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Crew Leader Meetings-Slide 12 (Welcomes and Departures)
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Crew Leader Meetings-Slide 13 (Employee Referral Bonus)
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Crew Leader Meetings-Slide 14 (Marketing)
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Actually, Your Job is Chief Team Builder
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Biggest Challenges Around Hiring People
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You Are Entitled To The Best Workers
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Do Not Try To Be The Smartest Person In The Room
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It Should Not Be This Hard
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Are You The Kind Of Leader That Great People Want to Work For
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Limiting Beliefs
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Getting Into The Hiring Process, Details and Systems
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But, There Is Not Enough Good People
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Why Even The Accountant Needs to Live Your Core Values
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It Does Not Matter How Long It Takes
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Recruiting Short
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How To Do A Quote Comparison With A Customer
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Great Sales People Create Great Follow-Up Habits
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Enlightened Contractor
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The Little Things
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Why Sales Is Important
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Sales Vs Estimating
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Intro To The Sales Process
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Day Before Call
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Dealing With Financial Questions Over The Phone
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On The Way Call
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Knock Knock Part 1
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Knock Knock Part 2
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Questions To Help Craft Your Story
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Map Out Your Dream Candidate On One Page
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Creating Ideal Profile For Each Position-Candidate Cards
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Diversify With The 3 Types of People
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Using Interns
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Where To Find People
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More Places To Find People
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Commentary-The Value Of In-Person Scouting Vs Online Posts Only
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Questions To Help Craft Your Story
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Building With Blocks Example For Most Net Profit
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Marketing Coordinator Job Buckets
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Marketing Coordinator, Commercial Repaint Prospecting Overview And Scripts
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Marketing Coordinator, Tools
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Marketing Coordinator Is Really About Building Relationships
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Just Take A Leap Of Faith And Hire A Marketing Coordinator
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Warm Up Introduction
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This Is A Fluid Process, No Fake Rapport
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Agenda
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Survey Overview
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Understanding Survey Categories
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Survey Drilling Deeper
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Doing Presentations Vs Real Selling, Questions and Framing
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How Long Have You Been Considering This Project
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More Decision And Timing Questions
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The Spouse
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Going Deeper
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What Prompted You Specifically To Call Us, Right Now
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What Is The Most Important Factor In Who You Hire As A Painter
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Brand Preference and Allergies
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Children And Pets
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Any Other Concerns
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Special and Small Items In The Home
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Project Working Hours
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Approaching The Budget Conversation
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What Did You Not See Or Hear
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Do You Have A Budget Set Aside For This Project
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When You Know Early On Budget Is An Issue
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Closing Trail Preview
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Transitioning To The Show
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Setting The Closing Table
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Guidelines For Putting On The Show
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Measuring
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Be All In During That Sales Call
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Looking At What's Already On The House- Solid Vs Stain Show
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Too Much Information
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Tools For The Sales Person
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Moisture Meter Show
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Contracting What's Most Important To Them
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The Value Of Giving Them A Long Term Solution
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The Value Of Giving Them A Long Term Solution
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Repetition, Internalizing, and Making It Your Own
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Gaining The True Value From All Your Expertise, The Paint Chip And Oil Primer Show
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The Land Scaping, Sprinkler, and Mulch Show
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Doing The Show On Interiors
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Getting Clear On Match Existing
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Having A Vision For Your Perfect Employees Is Critical
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Always Be Recruiting
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Create A Virtual Bench
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The 3 Types Of People You Will Meet When Hiring
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Crafting Your Company Story and Sharing During Hiring Process
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Building With Block-Leads, Sales People, Crew
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I am Bad At Hiring, Distance Yourself From The Hiring Process
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The Wisdom Of Pulling Yourself Out Of The Hiring Process
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Creating A Hiring Process When You Do Not Already Have A Team To Help
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The Math Of Hiring Badly
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Creating Your Ideal Profile For Each Position
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Struggling Between What Is Urgent Vs What Is Most Important
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Re-Evaluating Current Employees-Building Your Replacement List
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Binoculars
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Sales People And Ladders
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Epoxy Floors and Specialty Items
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Leave Behind Book
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Complimentary Contractors
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Entering Info Into Estimating Software
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Being Present With The Customer
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Printing The Estimate
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Contracting Around Their Pain
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How To Give The Price And Start The Closing Trail
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I Have To Think About It
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Reviewing Payment Options
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True Salesman Ship
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Prices Vs Value
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Contracting Around Their Pain
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Reaching Out To Friends, Acquaintances, Networks
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Reach Out To Your Suppliers and Look Through Your Inbox
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Recruiting On Social Media
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Speak To Pain Points, Virtual Bench Events
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Recruiting Cards, Hand Outs
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Developing Personnel, Offering Employees Growth, and Learning
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Setting The Standard, Always Recruiting and Training To Prevent Stagnation
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Keeping The Environment Competitive
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Poly Bag Signs
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Colleges, Interns, Events (Cocktails For Painters)
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Just Get Started
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More About Signs
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Screening Of Resumes, Setting Up The Right Hurdles
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Things To Look For, Distance And Time
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More Things, Growth, Gaps, Spelling and Grammar
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What If They Do Not Have A Resume, Hiring Seasons
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Do Not Believe The Resume As Written, Specific Questions For Sales People
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Sales Person Questions
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Sales Person Questions
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Think Of Your Sales Force Strategically, A Mix Of Killers and Middling's
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Employed Vs Unemployed
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Get Good At Asking Questions
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What Are You Becoming
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Preparing Closing Trail Flashcards
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Asking For The Sale
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If It Was Free Would You Take It And Why
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Isolating It To The Money
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The Money Fork-Do Not Have The Money
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The Value Line-Creating Urgency
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Under What Circumstances Would You Move Forward
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Value Line-Potential Buyers
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RRIS
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A True Problem Solving A Mindset
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Recap Of The Value Line So Far
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Match Expiating Alternate
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The Carpentry Show
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Increasing Your Value With The Way You Frame and Describe Things
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Siding Vs Paint
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Latex Vs Oil Interior
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Kitchen Cabinets
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The Sanding Show
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The Taping Lines and Nails Pops
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The Premium Matte Finish Magic Eraser Show
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Recap and Additional Insights
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The System Is Set Up To Weed People Out
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You Want A Variety Of People, Not Just People Like You
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Fast Tracking Hot Candidates, But Beware
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How Long Does It Take To Really Know If Someone Is Working Out
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Making The Decision To Fire Someone
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Loyalty
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The Owners Job Is To Create A Winning Team
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Who This Video Series Is Really For-The Owner Who Wants To Truly Grow
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Sticking To Your Strengths
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Crew Leader= Customer Happiness
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When They Push On Price and Keeping Integrity
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Additional Small Discounts
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Next Step Agreement
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Buyers Guide-Grandma Letter
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Closing Questions
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Final 2 Closing Question
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Production Training Overview
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Pre-Job Meeting Intro
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MDF Promise and Painter's Motto
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Pre-Job Checklist
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Confirmation and Encourage Customer Complaints
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Night Before Confirmation
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Resume Screening (Typical and Fast Track)
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Phone Screening
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The 12 Characteristics To Watch Out For-Recruiting
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The Homework
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Reviewing The Homework
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This Is About Really Getting To Know Who They Are
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What If You Do Not Already Believe Your Company Is An Amazing Place For Them To Work
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Getting Real With People About What The Day To Day Of Their Position
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Expedite At Your Own Risk
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This Is A Fortune 500 Hiring Process
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10,000 Foot View Of Your Painting Business
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Review The Job Requirements With The Candidate
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Easy Questions First To Help Them Get Comfortable
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Stay Legal
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Past Behavior Is Always Best Predictor Of Future Behavior
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Ask Follow Up Questions, The Hell Yes Test
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But This Weeds Too Many People Out
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People Vs Systems
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Be Comfortable With Silence
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Interviewing Candidates Who Are Not Native English Speaking
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It Is Not Just About Checking Off All The Questions
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If They Are Young And Do Not Have Much Work History
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Deciding Whether To Sell Them On The Company
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Writing Honest Notes For Internal Communication
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It All Comes Back To The Posted Job Descriptions
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Pre Job Meeting Introduction
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Scope Of Work Walkthrough
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Putting Up Signs
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Job Completion Packet, Pt 1 Scheduling
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Job Completion Packet, Pt 2 Forms
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Team Meeting At The Van-Win Planning Form
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Using The Checklist
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Concerns With Each Room
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Confirming Colors
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Reminder Of Why We Are Doing These Videos
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Are They Taking Control Of The Interview
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Are They Willing To Work Hard
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Are They Nice-Are They Authentic
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Do They Actually Meet The Requirements In Your Job Description
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Make Them Feel Better Off With You Than Having Their Own Business
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Remember, The Grind Is About Becoming Better
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Interview Questions Categories Part 1
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Interview Questions Categories Part 2
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Interview Questions Categories Part 3
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Final One On One Interview Question
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Story About The Guy Who Think Its Good To Have Too Much Work
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Tell A Story
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Thermometer Close
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Feel, Felt, Found, Close
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Suppose I Said Close
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One Leggers Close
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Revisiting The Same Day Discount
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I want To Shop Around- Gathering 1 Percent
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Revisiting Price Assurance Guarantee
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I Had A Chapter Estimate
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Cheaper Estimate Part 2
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Comparing Estimates and Inexperienced Sales People
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Closing Trail Mindset
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Explain Price One Time
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Referral Book
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Door Knob And Porch Light Close
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Is That Your Best Price
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Importance Of Constant Schedule Communication With The Customer
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Material And Supply Notification
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One Vs Two Coat Coverage
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Interior Prep-Customer To Do List
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Interior Prep-Crew To Do List
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First Day Of Work
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First Day Of Work Part 2
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Hiring The Wrong Person Sets Your Company Back
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Why Hiring Is The Most Critical Function
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The 2nd Interview, Why It Is Critical To Take Your Time
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The Passion Question
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Questions For Management Positions
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It Is So Hard To Find Just One Good Person
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This Process Raises The Value Of The Job, It Is Like A Magnet
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Protecting Hardwood Floors And Rugs
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Hardware-Electrical Plates and Fixtures
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Ductwork Vents And Alarm Components
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Setting Up And Maintaining Your Shop Area
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Protecting Hardwood Floors And Rugs
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Hardware-Electrical Plates and Fixtures
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Ductwork Vents and Alarm Components
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Setting Up and Maintaining Your Shop Area
-
Order Of Work and Shop Area
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Pets And Security Issues
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Windows And Doors
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Previous Damages
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Customer Responsibilities
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Customer Responsibilities
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Wall Plates
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Additional Work
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Lawn Signs
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Report Card
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Asking For Complaints
-
Getting Photos And Posting On BAND
-
Customer Pre-Job Checklist-Exterior
-
Are Some People Annoyed By Too Much Communication
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Calling Past Employers
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Winning The Day-Assigning Tasks
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Winning The Day-Cell Phones
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Winning The Day-Scheduled Breaks, Checking Their Work
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Winning The Day-Lunch
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Winning The Day-Afternoon Huddle
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Winning The Day-End Of Day
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CHS Responsibilities (May Be Changing)
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Crew Leader Vs CHS (Roaming Supervisors)
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Benchmarking, Taking 100 -Responsibility Gives You Power-Leadership
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Thinking Into The Future
-
Mark Gets Real About What He Could Be Doing Better
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Play To Your Strengths
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Tough Decisions About
-
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Crew Leader Scorecard
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Asking For A's
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End Of Job Checklist Part 1
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End Of Job Checklist Part 2
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End Of Job Part 3 Additional Work-Always Marketing
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Post-Job Checklist-Questions and Testimonials
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Tracking Time, Are You Actually Being A Leader
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Benchmarking Questions
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Benchmarking Questions Part 2
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Benchmarking Questions Part 3
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Benchmarking Questions Part 4
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Stop For A Moment, Which Of These Are you
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Who Would You Pay 2MM A Year
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The Job Of The Leader
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Why Do You Want To Be In Business
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How To Get Inspired When Not Feeling It
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Additional Work Vs Plus One
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AWO Is Company Property-Crew
-
AWO Is Company Property
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Benefits Of AWO, Commissions, Scope Creep
-
AWO Word Tracks
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AWO Word Tracks Part 3 Its Giving Good Customer Service
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AWO Word Tracks Part 4 Closets, Doors
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AWO Word Tracks Part 5 Before We Start Our Next Job
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AWO When Not To Ask
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AWO When To Ask
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It Is Like Getting Married To Someone
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Drug Test And Background Check, It is Also A Test Of Integrity
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Unexpected Benefits Of Drug Test And Background Check
-
Unexpected Benefits Of Drug Test And Background Check
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Personality Profiles (Critical)
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The Real Value Of Personality Profiles
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Implement Fast, Then Adjust
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Recap-The Home Stretch
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The Group Interview
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Debrief and The Hell Yeah Test
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Keeping Area Clean
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Cleaning Brushes
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Preparation-Priming And Cleaning
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Crew Leader Presence
-
Keeping Van Clean
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While The Job Is In Progress Checklist
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Job In Progress Checklist, One Through Seven
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Job In Progress Checklist, Eight Through Eleven
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Job In Progress, Twelve Through Fourteenth
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Job In Progress, Fifteenth
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Masterclass Mastermind
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Private Coaching
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Production Mastermind
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Sales Mastermind
-
Welcome Video
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Production, Asking For Complaints
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Production, Additional Work Order Word Tracks
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Sales, What Did You Not See Or Hear
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Sales, I Have To Think About It
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Masterclass, Marks Secret To Million-Fixed Job Payouts
-
Masterclass, recruiting, video interview
-
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I am Not Trying To Be A Guru
-
Its About Implementation
-
What Do Many Painting Contractors Get Wrong
-
What Makes This Different
-
Who Is This NOT Good For
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Mastermind Call August 30, 2023
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Mastermind Replay, April 26, 2023
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Mastermind Replay, May 14, 2023
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Mastermind Replay, July 26, 2023
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PFA Mastermind Replay, May 31, 2023
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PFA Mastermind Replay, June 11, 2024
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